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Announcement for the discussion of a master’s thesis in the Faculty of Administrative Sciences for the student “Mohamed Hossam Abdel-Aal”

بعنوان: أثر الإيحاءات العاطفية المستخدمة في الإعلان التلفزيوني على نية الشراء لدى المستهلك - دراسة ميدانية على عينة من طلاب جامعة إدلب/ The Effect of Emotional Appeals in TV Advertising on Consumer's Purchase Intention - A Field Study on a Sample of Idleb University

#Idlib_University
#Faculty of Administrative Sciences

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In an effort to supply the University of Idlib with scientific cadres, and to link the university to the community, on Tuesday 29/10/2019 at ten o’clock in the morning on the amphitheater of the College of Education at the University of Idlib, the public discussion of the master’s thesis that he prepared took place

Student “Mohamed Hossam Abdel Aal

titled

” أثر الإيحاءات العاطفية المستخدمة في الإعلان التلفزيوني على نية الشراء لدى المستهلك – دراسة ميدانية على عينة من طلاب جامعة إدلب “
The Effect of Emotional Appeals in TV Advertising on Consumer’s Purchase Intention – A Field Study on a Sample of Idleb University

Supervised by:

A.M.D. “Hossam Al-Ahmad”
With the participation of A.M.D. “Jamal Bello”

And this before the judging and discussion committee, consisting of Messrs.:

A.M.D. Hossam Al-Ahmad (Chairman and Supervisor).
A.M.D. Ahmed Atta Al-Youssef (Member).
Dr.. “Mahdi Al-Kul” (Member).

This is the second thesis that is discussed in the College of Administrative Sciences, and the student received a score of 80.50

Very good grade

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